The Shiny Object Loop

A restaurant owner with a ten year following, a proven healthy menu and a lunch business that fills every seat. Revenue leaks that could be fixed for nothing and increase monthly profit by twenty to thirty five percent without adding a single new customer.

What did he want to talk about? Philly Cheese Steaks. Because he had been watching a television series about a chef whose side business selling Philly Cheese Steaks brings in good money.

The existing business — the proven one, the loyal one, the profitable one — had become invisible because it was familiar. The seeking program doesn't get excited about familiar. It gets excited about new.

Recognized by the owner who can describe someone else's successful business model in detail but cannot articulate what makes their own business worth protecting. Recognized by the pivot that solves a problem the business didn't actually have.