Campaign Diagnostics · Kevin Donovan

YOUR CREATIVE
HAS A GLITCH.
YOUR AUDIENCE
ALREADY KNOWS.

I spent 25 years producing national campaigns for McDonald's, Coca-Cola, Intel and Taco Bell — pulling the exact biological levers that drive viewer behavior. Now I help agencies find the narrative glitches that cost them engagement before the CTA.

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Services

THE GLITCH
DIAGNOSTIC

The same prehistoric survival programs that kept humans alive two million years ago are running inside every viewer who sees your creative. When your hooks accidentally trigger the wrong circuits — the status alarm, the tribal threat response, the verification loop — they scroll before your message lands.

A Glitch Audit identifies exactly where your creative is losing the biological battle — and how to fix it.

  • Full review of video hooks, narrative structure and CTA positioning
  • Identification of specific biological disengagement triggers
  • Written diagnostic with actionable fixes
  • Veteran Producer's perspective — 300+ national campaigns
Campaign Diagnostic
$950 / audit
Full written audit of your video creative. Identify the glitches costing you engagement. Delivered within 5 business days. Ideal for mid-sized agencies — one decision maker, no committee required.
Creative Team Review
$2,500 — $3,500
Full diagnostic plus live presentation to your creative team. Collaborative deep-dive into campaign strategy, hooks, and biological engagement architecture. For larger agencies and high-stakes campaigns.
On-Site Consulting
$1,500+ / day
Extended on-site engagement. Pre-production strategy, campaign auditing, and creative team training in the Mechanical Mind framework.
Request an Audit
Speaking & Podcasts

THE MECHANICAL
MIND ON STAGE

Available for keynotes, podcast interviews, panels, and agency offsites. Kevin brings 25 years of front-row access to human biological programming — and the framework that finally names what's been running all along.

◈
Keynote
The Mechanical Mind — why your audience's prehistoric hardware is the most important creative brief you've never read. For agency summits, marketing conferences, and brand leadership teams.
◉
Podcast Guest
Human OS 1.0 and the biology of consumer behavior. Why the status alarm, the tribal threat response, and the verification loop are running inside every viewer — and what to do about it.
◎
Agency Offsite
Half-day or full-day workshop. Train your creative team to see the biological programs their campaigns are triggering — and build creative that works with human hardwiring instead of against it.
Book Kevin to Speak
Glimpses vs Glitches book cover
The Book

GLIMPSES VS
GLITCHES

For the Awareness Seeker · Kevin Donovan

After forty years and thousands of dollars in seminars that promised transformation — the same mind was always waiting on Monday morning.

This is the first honest look at the machine generating all the content — the prehistoric hardware running your reactions, your judgments, your 2am verification loops. Once you see it you can't unsee it. And what will surprise you most is that you've been glimpsing it your whole life.

One question. Infinite applications. The machine doesn't give up quietly. Neither should you.

Paperback on Amazon Kindle Edition
After::before { display:none } 25 Years. 300+ Campaigns.

THE BRIEF
ON KEVIN

A veteran Director, Producer, and Campaign Strategist who spent 25 years pulling the levers of human biology for the world's biggest brands — before he knew those levers had a name.

McDonald's Coca-Cola Intel Taco Bell Miller Lite KFC Kraft Pringles Mattel Disney Ford Hormel National Geographic Warner Brothers Showtime CBS

Agencies

BBDO Leo Burnett Foote Cone & Belding Ogilvy Deutsch LA DDB Needham Y&R
Clio Award Winner Telly Award Winner Emmy Nominated

"I wasn't just watching the machine. I was helping to run it. Now I show agencies which levers their creative is accidentally hitting — and how to fix it."

— KEVIN DONOVAN

Contact

LET'S FIND
YOUR GLITCH

Whether you're looking for a Campaign Diagnostic, a keynote speaker, or a podcast guest who can explain why your audience's prehistoric hardware is the most important brief you've never read — start here.

Campaign Diagnostics start at $950.
Creative team reviews from $2,500.
Speaking and podcast inquiries welcome.